Brand Identity

Illustrator for layout & illustrations
Photoshop for products mock up / edit
InDesign for creating booklets & magazine spread
Production for print collaterals
Photography for product shots
Project Management

During my time at Organika, I collaborated closely with the marketing team to develop product-driven campaigns across packaging, marketing collateral, and promotional materials. As an in-house graphic designer, I worked cross-functionally with both marketing and sales teams to ensure all deliverables aligned with brand standards and business objectives. My role involved conceptualizing, developing, and executing designs from initial concept through final production. Additional responsibilities included creating advertising flyers, promotional banners, and a range of branded communication materials for internal teams, external partners, and key stakeholders.

Mylk Line Launch

Organika launched its Mylk line in 2019, a plant-based powdered beverage designed to be mixed with water for a quick and convenient latte-style drink.

This project allowed me to add creative expression within an established rebrand. I introduced line illustrations of key food ingredients to visually highlight product benefits, while using vibrant, contrasting colors to differentiate the three flavors and emphasize the product name. A matching latte image was incorporated to support the overall visual direction. Although imagery on labels was not originally outlined in the brand guidelines, I maintained the existing layout structure with subtle adjustments to ensure consistency. The final packaging received strong positive feedback for its clarity, shelf appeal, and ability to clearly communicate the product offering.

Supporting launch materials included magazine advertisements, banners, and in-store shelf displays developed for retail and supermarket environments.

Pull Up Banners

CNHR Magazine Ad

Shelf Display

Alive Magazine Ad

Product Trifold

Blue Matcha Launch

This project represents another product launch I contributed to, where I developed multiple packaging design concepts. Unlike previous products, this item launched as a single food product housed in a box, requiring a more comprehensive packaging approach. In addition to the primary label, I designed all five box panels to ensure a cohesive and well-considered visual system across the entire package.

Label Rebrand

I led the packaging redesign for select products, translating the new brand direction into a cohesive visual system.

Enhanced Collagen Informational Ad

Selective Promotion Ad for Costco.ca

Costco was one of our key clients, with specific design standards and requirements to adhere to. The following are selected projects I completed for Costco, including product photography, product tray design, and digital advertising assets.